With its purchase of the On2 video compression technology company having been completed on Wednesday February 16, 2010, Google now has the opportunity to make free video formats the standard, freeing the web from both Flash and the proprietary H.264 codec.
To sit on this technology or merely use it as a bargaining chip would be a disservice to the free world, while bringing at best limited short-term benefits to your company. To free VP8 without recommending it to YouTube users would be a wasted opportunity and damaging to free software browsers like Firefox. We all want you to do the right thing. Free VP8, and use it on YouTube!
With your purchase of On2, you now own both the world’s largest video site (YouTube) and all the patents behind a new high performance video codec — VP8. Just think what you can achieve by releasing the VP8 codec under an irrevocable royalty-free license and pushing it out to users on YouTube? You can end the web’s dependence on patent-encumbered video formats and proprietary software (Flash).